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Pros and Cons of building a Business presence on Social Networks

Social networking is great for business for many reasons. Until recently, many site owners forgot one of the main rules for selling – People buy from People. In almost every business, it is all about the relationship the customer has with a shop, a sales assistant or a product that makes me want to buy. The internet and social networks make it easy to find people and information. Understand the relationships and communication patterns and you can experience real world results.

Advantages to Social Networking:

1. Social networks build better customer/company relationships. This comes from the idea that we will listen to a friend-of-a-friend long after we would hang up on a telemarketer. The message still needs to be appropriate, and the tone needs to match the connection.
2. Social networks build a sense of community; Staff morale and camaraderie are valuable commodities; motivated staff may work harder and be more productive. Social networks help bridge any physical gaps between staff in an organisation.
3. Social networks increase opportunities; for example keeping past employees in contact with your business can create new relationships to sell to their new employer.
4. Social networks help to share knowledge; both internal and external information is found more easily with social networks. Finding information, and the people who have it, is one of the primary advantages to social networks.
5. Social networking lowers recruiting costs; Encouraging staff to use their social networks, and link them with your corporate presence can help employee satisfaction levels which in turn may reduce staff turnover, and assist with recruiting.

Considerations before social networking:

1. Social networking is very time intensive: having simple goals and clear boundaries will help to ensure there is value to be gained, with fewer ramifications.
2. Control freaks beware. You will need to carefully consider the current trust levels before giving staff the opportunity to speak on behalf of your company. This may mean a big shift in your corporate culture.
3. Opening the communication within your business may place strains on the usual decision hierarchy within some businesses.

Brendan Byrne (www.receptive.com.au) is an internet marketing consultant. Brendan runs workshops on how to manage your online business and effectively market yourself.
© 2008 Brendan Byrne

Brendan Byrne | Sunday, July 20, 2008 | Comments | Trackbacks | Permalink

Receptive Technologies Sponsoring the NRL Entrepreneur Award

Receptive Technologies is proud to be sponsoring the Imminent Wealth Entrepreneur Award.

This Award is a culmination of the drive of Steve Menzies and the RLPA (Rugby League Players Association) Chief Executive Matt Rodwell to acknowledge and reward current playing NRL players with recognition and financial support to create, develop and implement a business that will support them during and after their playing career.

Receptive Technologies is excited to be able to help the growth of new business entrepreneurs. The Receptive Technologies prize pack, Valued at over $4400-, is perfectly suited with a mix Education and Consulting to ensure the online success of the recipient of this Award.

Brendan Byrne | Wednesday, July 09, 2008 | Comments | Trackbacks | Permalink

Digg

Digg.com is similar to StumpleUpon in that users can add your site to their "list" of sites, stories, videos or podcasts that they like. Digg also displays the number of people who Digg the same article. The main focus for digg is news items.

Read the StumbleUpon post on how to add a link for that Social Network.

Again, the basics for adding digg:
visit this page: http://digg.com/tools/integrate
In the most simple form, you copy the text that looks like this:
<script src="http://digg.com/tools/diggthis.js" originalAttribute="src" originalPath=""http://digg.com/tools/diggthis.js"" originalAttribute="src" originalPath=""http://digg.com/tools/diggthis.js"" type="text/javascript"></script>

To get a result like this:

There are several other options that will let you customise the way this looks and works.
Good Luck and Happy Digging!

Brendan Byrne

Brendan Byrne | Tuesday, June 10, 2008 | Comments | Trackbacks | Permalink

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Welcome to Receptive Technologies.

We are a Web Design and Internet Marketing company providing services to a selection of clients in Australia. You can see a portfolio of some websites on our Web Design Portfolio page. We specialise in providing small and medium businesses internet
marketing consulting for Web Design, Flash Animation, Search Engine Optimisation, Hosting and Business Catalyst Based Content Management Systems.

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