Thinking is something that, I think most of us don't spend enough time doing.
I am listening to an audio book, after a recommendation from a speaker I heard recently, Craig Rispin from Future Trends Group. Craig is a Futurist. Which means he spends time THINKING about how the world will evolve in different niches, depending on who is paying him on that given day. So when he recommended the gathered business owners that we find a way to listen to or read the book What Would Google Do? by Jeff Javis, I took up the suggestion. Now I make the same recommendation here.
While it was released about 18 months ago, it is far from out of date (even in the era of speed). The books core concepts are on how to think about business in the internet age. It is not that the author is a visionary, spending much of the book quoting others, the concepts that he shares are like guide posts to a paradigm shift in thinking about your business and what could change. I'd encourage anyone in business to read this book, and think about how their industry could be changed with some 'Google like' thinking. What Would Google Do?
I am listening to an audio book, after a recommendation from a speaker I heard recently, Craig Rispin from Future Trends Group. Craig is a Futurist. Which means he spends time THINKING about how the world will evolve in different niches, depending on who is paying him on that given day. So when he recommended the gathered business owners that we find a way to listen to or read the book What Would Google Do? by Jeff Javis, I took up the suggestion. Now I make the same recommendation here.While it was released about 18 months ago, it is far from out of date (even in the era of speed). The books core concepts are on how to think about business in the internet age. It is not that the author is a visionary, spending much of the book quoting others, the concepts that he shares are like guide posts to a paradigm shift in thinking about your business and what could change. I'd encourage anyone in business to read this book, and think about how their industry could be changed with some 'Google like' thinking. What Would Google Do?
Brendan Byrne - Tuesday, November 23, 2010
