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Here you can learn about lots of the jargon that is thrown around like you’re meant to know what it is. The only presumed knowledge for this part of our website is that you can read. Ok there may be a little more presumed knowledge, I guess you should be in business, marketing, sales or about to start one of these. If you don’t know what we are talking about, every page has ‘comments’ available where you can leave us a message about what you thought about the page content, we love to hear your feedback.

We spend some time talking about what is Online Marketing, this includes Visitor Optimisation, which is a fascinating area of online marketing where, through testing and monitoring, we find out where you are losing visitors, and then we apply strategies to maintain visitors longer, and turn more visitors into buyers or subscribers.

Also on the topic of Online Marketing, we discuss Email marketing, which, while very common, it is still an invaluable method that everyone should be using. We breeze through the difference between SEM and SEO, before we tell you about a fascinating, relatively new area of the internet known as Social Networking, which is also becoming something of a necessity.

Next there is information about Websites. This includes

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